Indians spend 4 hours a day on social media, influencers earn big money from this. Indians spend 4 hours a day on

social media influencers

Addiction to social media is no less than an addiction. In India, the youth have become so addicted to it that some people spend hours watching reels and videos. On the other hand, there are some people who neither look at the street nor the road to become social media influencers and start making videos and pranks. Recently a report by influencer marketing firm Cofluence has come out. In which many shocking revelations have been made.

It has been told in this report that in India, on an average, users spend 4 hours 40 minutes every day on social media and a common user visits Instagram 20 times a day. Along with this, it has been told in the report that Indian social media influencers are earning in lakhs. If you also want to know the complete mathematics of social media, then undoubtedly this news is for you.

Growth of influencer marketing industry

According to the report of influencer marketing firm Cofluence, the influencer marketing industry in India is growing at the rate of 30% every year. At present there are 25-35 lakh content creators in the country. Of these, 1.5 lakh to 1.7 lakh are monetized. The pace of monetization of social media influencers in the country is also increasing at the rate of 15-20%. However, in India most of the people do it as part time only. Influencers in the country spend an average of 10 hours a week on social media, whereas in Europe and America they spend up to 39 hours a week.

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Indian influencers earn 20 thousand to 2 lakh per month

According to the report, Indian social media influencers usually earn between Rs 20 thousand to Rs 2 lakh. However, celebrities earn Rs 7-15 lakh per video on Instagram and Rs 1 to 5 lakh on YouTube. Those with less than one lakh followers earn 20 to 50 thousand rupees on Instagram, whereas they earn 20 to 39 thousand rupees on YouTube.

Influencers come in 5 categories

Social media influencers in India fall into 5 categories. In this, the first number are Nano Influencers who have 100 to 10000 followers. Micro influencers come second, who have 10 thousand to 1 lakh followers. At the third place are macro influencers who have followers ranging from 1 lakh to 10 lakh. Mega influencers come at fourth place, their number of followers is more than 10 lakhs and celebrities come last, their number of followers is in crores.

Influencers earn big money

The pace of monetization of social media influencers in the country is also increasing at the rate of 15-20%. At present 1 lakh 50 thousand to 1 lakh 70 thousand influencers are monetized in the country. Whose income is between Rs 20 thousand to Rs 2 lakh. If you are also active on social media, then you should take it seriously, because by spending time on social media, you too can earn lakhs by becoming an influencer. Influencers upload videos on Instagram and YouTube to earn, in which the maximum income is coming from Instagram. Some influencers are also earning big money from YouTube.

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Brijesh Pratap
Brijesh Pratap

Hi, I am Brijesh Pratap, a content creator and WordPress website designer, I have been in content writing for more than 3 years. I specialize in creating engaging articles. As a WordPress expert, I design websites for businesses and bloggers, aiming for both visual appeal and impactful content. Join me on this journey of creative exploration and effective online solutions.

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