What’s wrong with Bournvita? The government had to take this big decision. What mistake did Bournvita do government

From village to city, there is a distinct craze among mothers for Bournvita and Horlicks. She wants her child to consume it until he grows up. Companies also benefit a lot from this. Now the Central Government has taken a big decision regarding Bournvita. Due to this, it will no longer be considered a better product from health point of view.

What is the order?

The Ministry of Commerce and Industry has asked all e-commerce websites to remove drinks and beverages from the category of health drinks on their platforms, including Bournvita and some other products. The National Commission for Protection of Child Rights (NCPR) concluded that no health drink has been defined under the FSS Act 2006, rules and regulations framed by FSSAI and Mondelez India.

Why did the government take this decision?

NCPR The Commission for Protection of Child Rights (CPCR), a statutory body constituted under Section (3) of the Act, 2005, after its investigation under Section 14 of the CPCR Act, 2005, determined that none of the health drinks defined under the FSS Act Has been done. This information has been given in the rules introduced by FSSAI and Mondelez India Food Private Limited in 2006 and a notification issued by the Regulatory Ministry.

This needs to be kept in mind

The Food Safety and Standards Authority of India (FSSAI) had earlier this month asked e-commerce websites not to list dairy, grain or malt-based drink products under the category of health drinks or energy drinks. The government body argued that the term health drink is not defined in India’s food laws, while ‘energy drink’ is just a tasty water-based drink under the laws. Apart from this, FSSAI said that use of wrong words can mislead the consumer and hence the websites have been asked to remove or improve the advertisements.

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Brijesh Pratap
Brijesh Pratap

Hi, I am Brijesh Pratap, a content creator and WordPress website designer, I have been in content writing for more than 3 years. I specialize in creating engaging articles. As a WordPress expert, I design websites for businesses and bloggers, aiming for both visual appeal and impactful content. Join me on this journey of creative exploration and effective online solutions.

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